Take care of your BENI-S: Tips for Longevity and Beauty

A Moroccan rug is more than just a decorative item—it’s a piece of art, a symbol of heritage, and an investment in timeless design. At BENI-S STUDIO, we want your Beni Ourain, Beni Mrirt, or Beni Mguild rug to remain as stunning as the day you brought it home. Here’s how to care for it:

1. Regular Cleaning

Vacuum your rug regularly using a low-power setting or a handheld attachment. For Beni Ourain and Beni Mrirt rugs with deep pile, shake them gently outdoors to remove embedded dust and dirt. Avoid using high-powered vacuums, which can damage the wool fibers.

2. Rotate for Even Wear

To ensure even wear, rotate your rug every six months. This is especially important in high-traffic areas or spaces exposed to direct sunlight. Rotating helps maintain the rug’s appearance and prevents uneven fading.

3. Spot Cleaning Spills

Accidents happen, but quick action can prevent permanent stains. Blot spills immediately with a clean, dry cloth—never rub, as this can push the stain deeper into the fibers. For stubborn stains, use a mild wool-safe cleaner and test it on a small area first.

4. Professional Cleaning

For a deep clean, we recommend professional rug cleaning every 1-2 years. Specialists understand the delicate nature of Moroccan rugs and will treat them with care, preserving their colors and texture.

5. Protect from Heavy Furniture

Place furniture pads under the legs of heavy furniture to avoid compressing the rug’s fibers. This helps maintain its plushness and prevents long-term indentations.

6. Store Properly

If you need to store your rug, roll it up with the pile facing inward. Avoid folding it, as creases can be hard to remove. Store in a cool, dry place away from direct sunlight or humidity.

7. Embrace Patina

Handmade Moroccan rugs often develop a natural patina over time, adding character and depth to their beauty. Embrace these subtle changes—they’re part of the rug’s story and heritage.

By following these simple care tips, your BENI-S rug will remain a cherished part of your home for years to come. Explore our collections today and experience the lasting beauty of authentic Moroccan craftsmanship.